LG Electronics has just introduced curved UHD TVs to Korea. However, the fact that the company is not promoting or conducting a marketing campaign for its products stands in total contrast to Samsung Electronics, which has launched grand publicity campaigns to promote its curved UHD TVs.
According to industry sources on June 10, LG started to supply 55-inch and 65-inch curved UHD TVs to LG Bestshop branches and discount stores nationwide in the first week of June, and began to sell those products in the second week.
The 55-inch model is sold for 5.7 million won (US$5,599) per unit, and the 65-inch model at 7.4 million won (US$7,270). When cashback is used, the 55-inch TV can be purchased for 5.2 million won (US$5,104), and the 65-inch TV for 6.9 million won (US$6,776).
Previously, LG released its first curved OLED TVs in April 2013, and also rolled out flat 49-inch, 55-inch and 65-inch UHD TVs (55UC9700 and 65UC9700) last March. But the firm has never launched curved UHD TVs before. A LG associate explained, “Specifications of newly-launched curved UHD TVs is similar to that of flat UHD TVs.”
Samsung, on the other hand, has already released curved UHD TVs this year, unleashing an aggressive online and offline marketing campaign for its new models. The company says, “Our curved UHD TVs create a sense of full immersion.”
Although LG has launched curved UHD TVs, it is unlikely for the firm to go head-to-head with Samsung in the market over those products. This is due to the fact that LG is said to have introduced curved UHD TVs to provide more choices to consumers, and did not intend to focus on an aggressive marketing campaign for their products.
LG is not publicizing its curved UHD TVs, since the company does not want to be entangled in Samsung’s marketing strategy. If LG stresses its curved UHD TVs, it will only benefit its competitor. Samsung has been emphasizing that the curvature (420mm radius) of its models proves its advanced technology. The curved rate of LG TVs is reportedly lower than that of Samsung TVs. Hence, LG reached the conclusion that publicizing its UHD TVs would not be beneficial to the company.
Samsung hasn’t introduced new OLED TVs this year for the same reason. LG has already released 55-inch, 65-inch, and 77-inch OLED TVs, planning to underscore its leadership in that tech. But Samsung doesn’t have any plan to roll out new OLED TVs this year. Samsung predicts that the OLED TV market will enter a boom period in three to five years. In addition, the production yield of OLED TV panels is said to not be so high. Since Samsung is not actively involved in producing OLED TVs, the market boom has been slow, too.
An industry source remarked, “Samsung has been highlighting curved UHD TVs and LG with OLED TVs this year, without going head to head with each other. So, an advance in TV technology has been slow.”
In the meantime, Samsung is likely to unveil ultra-low-cost UHD TVs aimed at emerging markets like China. A 40-inch model is priced at just 1 million won (US$982), which is expected to bring the era of UHD TVs closer.
On June 11, US-based TV information webzine HD Guru reported that Samsung is going to roll out low-priced UHD TVs (HU6950 series) and low-priced curved UHD TVs (HU7250 series) later this month. Five models will be showcased, including a 40-inch UHD TV worth US$999.
The technical specifications of the HU6950 series are lower than those of entry-level UH7000 series released in May. The HU6950 series are flat UHD TVs equipped with an edge-lit LED LCD panel. Those models reportedly have micro local dimming, voice and movement recognition, and smart functions, but do not have 3D capabilities.
Pricing starts at US$999 (1.01 million won) for the 40-inch model (UN40HU6950), US$1,499 (1.52 million won) for the 50-inch model (UN50HU6950), and US$1,999 (2.03 million won) for a 55-inch flat UHD TV (UN55HU6950).
The launch of ultra-low-cost UHD TVs can be interpreted to mean that Samsung intends to help popularize UHD TVs and to beat low-priced Chinese UHD TVs.
According to market research firm DisplaySearch, the Korean tech giant became the world’s largest UHD TV maker in the first quarter for the first time, with a 21.6 percent share. Nevertheless, Samsung comprised merely a 5.2 percent of the Chinese UHD TV market, which put the firm in sixth place.
Chinese manufacturers are showing good performance in the local UHD TV market, thanks to low-priced products worth less than 1 million won. As a result, Chinese firms like Hisense and Skyworth nabbed the second and third spots in the global UHD TV market, with a 16.0 percent and a 13.6 percent share, respectively. Recently, China-based Xiaomi Tech drew a lot of attention in the global market, since it launched 49-inch UHD TVs at 3,999 yuan (660,000 won) per unit.
According to industry sources on June 10, LG started to supply 55-inch and 65-inch curved UHD TVs to LG Bestshop branches and discount stores nationwide in the first week of June, and began to sell those products in the second week.
The 55-inch model is sold for 5.7 million won (US$5,599) per unit, and the 65-inch model at 7.4 million won (US$7,270). When cashback is used, the 55-inch TV can be purchased for 5.2 million won (US$5,104), and the 65-inch TV for 6.9 million won (US$6,776).
Previously, LG released its first curved OLED TVs in April 2013, and also rolled out flat 49-inch, 55-inch and 65-inch UHD TVs (55UC9700 and 65UC9700) last March. But the firm has never launched curved UHD TVs before. A LG associate explained, “Specifications of newly-launched curved UHD TVs is similar to that of flat UHD TVs.”
Samsung, on the other hand, has already released curved UHD TVs this year, unleashing an aggressive online and offline marketing campaign for its new models. The company says, “Our curved UHD TVs create a sense of full immersion.”
Although LG has launched curved UHD TVs, it is unlikely for the firm to go head-to-head with Samsung in the market over those products. This is due to the fact that LG is said to have introduced curved UHD TVs to provide more choices to consumers, and did not intend to focus on an aggressive marketing campaign for their products.
LG is not publicizing its curved UHD TVs, since the company does not want to be entangled in Samsung’s marketing strategy. If LG stresses its curved UHD TVs, it will only benefit its competitor. Samsung has been emphasizing that the curvature (420mm radius) of its models proves its advanced technology. The curved rate of LG TVs is reportedly lower than that of Samsung TVs. Hence, LG reached the conclusion that publicizing its UHD TVs would not be beneficial to the company.
Samsung hasn’t introduced new OLED TVs this year for the same reason. LG has already released 55-inch, 65-inch, and 77-inch OLED TVs, planning to underscore its leadership in that tech. But Samsung doesn’t have any plan to roll out new OLED TVs this year. Samsung predicts that the OLED TV market will enter a boom period in three to five years. In addition, the production yield of OLED TV panels is said to not be so high. Since Samsung is not actively involved in producing OLED TVs, the market boom has been slow, too.
An industry source remarked, “Samsung has been highlighting curved UHD TVs and LG with OLED TVs this year, without going head to head with each other. So, an advance in TV technology has been slow.”
In the meantime, Samsung is likely to unveil ultra-low-cost UHD TVs aimed at emerging markets like China. A 40-inch model is priced at just 1 million won (US$982), which is expected to bring the era of UHD TVs closer.
On June 11, US-based TV information webzine HD Guru reported that Samsung is going to roll out low-priced UHD TVs (HU6950 series) and low-priced curved UHD TVs (HU7250 series) later this month. Five models will be showcased, including a 40-inch UHD TV worth US$999.
The technical specifications of the HU6950 series are lower than those of entry-level UH7000 series released in May. The HU6950 series are flat UHD TVs equipped with an edge-lit LED LCD panel. Those models reportedly have micro local dimming, voice and movement recognition, and smart functions, but do not have 3D capabilities.
Pricing starts at US$999 (1.01 million won) for the 40-inch model (UN40HU6950), US$1,499 (1.52 million won) for the 50-inch model (UN50HU6950), and US$1,999 (2.03 million won) for a 55-inch flat UHD TV (UN55HU6950).
The launch of ultra-low-cost UHD TVs can be interpreted to mean that Samsung intends to help popularize UHD TVs and to beat low-priced Chinese UHD TVs.
According to market research firm DisplaySearch, the Korean tech giant became the world’s largest UHD TV maker in the first quarter for the first time, with a 21.6 percent share. Nevertheless, Samsung comprised merely a 5.2 percent of the Chinese UHD TV market, which put the firm in sixth place.
Chinese manufacturers are showing good performance in the local UHD TV market, thanks to low-priced products worth less than 1 million won. As a result, Chinese firms like Hisense and Skyworth nabbed the second and third spots in the global UHD TV market, with a 16.0 percent and a 13.6 percent share, respectively. Recently, China-based Xiaomi Tech drew a lot of attention in the global market, since it launched 49-inch UHD TVs at 3,999 yuan (660,000 won) per unit.
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