Thursday 17 July 2014

Apple announces huge IBM partnership to bring enterprise services to iOS, new AppleCare for Enterprise

Apple and IBM announced a new partnership today that will see the companies collaborate to bring over 100 enterprise apps & cloud services to the iPhone and iPad and launch a new AppleCare service specifically for enterprise customers. The products will be branded “IBM MobileFirst for iOS Solutions” and IBM will also soon sell iPhones and iPads to enterprise customers along with the new services:



“iPhone and iPad are the best mobile devices in the world and have transformed the way people work with over 98 percent of the Fortune 500 and over 92 percent of the Global 500 using iOS devices in their business today,” said Tim Cook, Apple’s CEO. “For the first time ever we’re putting IBM’s renowned big data analytics at iOS users’ fingertips, which opens up a large market opportunity for Apple. This is a radical step for enterprise and something that only Apple and IBM can deliver.”

The companies will be working together to build apps for iPhone and iPad for retail, healthcare, banking, travel and transportation, telecommunications and insurance, and more. That software will start to become available starting in the fall and early 2015 and come alongside the “IBM MobileFirst Platform for iOS” that will act as an end-to-end enterprise solution for iOS. According to the press release, the platform will include “analyti
cs, workflow and cloud storage, to fleet-scale device management, security and integration” and IBM will make package offerings available to companies that include “device activation, supply and management.”

Enhanced mobile management includes a private app catalog, data and transaction security services, and productivity suite for all IBM MobileFirst for iOS solutions. In addition to on-premise software solutions, all these services will be available on Bluemix—IBM’s development platform on the IBM Cloud Marketplace.

As for the new AppleCare for Enterprise service, Apple says it will “provide IT departments and end users with 24/7 assistance from Apple’s award-winning customer support group, with on-site service delivered by IBM.”

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