Friday 9 January 2015

BlackBerry Classic to launch in India on Jan 15 Read more at: http://indiatoday.intoday.in/technology/story/blackberry-classic-to-launch-in-india-on-jan-15/1/411872.html

After its global launch, last month, Canadian smartphone manufacturer, BlackBerry, will likely launch the Classic smartphone on January 15 in India.

The company has sent out press invitations to the media for an event on January 15 in New Delhi.

The invite reads,"Join us to witness the unveiling of the new BlackBerry 10."

The BlackBerry Classic is a throwback to what originally the company used to offer, with some new elements.

Wrapped in a chassis similar to the erstwhile Bold 9900, the Classic offers a traditional BlackBerry QWERTY keyboard, but running on the underpinnings of BlackBerry OS 10.

BlackBerry OS 10 was launched with the Z10 smartphone in 2013, which featured a modern operating system heavily reliant on gestures.

The problem with some of the initial BB 10 smartphones was the missing QWERTY keyboard and the learning curve behind the gestures in the OS. This led to a situation where BlackBerry lost some of its faithful customers who were addicted to the QWERTY keyboard.

While, the Q10 and Passport smartphones retain a QWERTY keyboard, they lack the traditional BB 7 keys, shortcuts, and trackpad. This means that people can't control the phone suing only the hardware buttons.

The Classic is different because it brings back the old BB 7 keys, shortcuts, and an optical trackpad while adding few new gestures of its own.

Apart from this, it is very similar to the Q10 in terms of hardware specifications. Though design wise, it is closer to the Bold 9900.

It has a 3.5-inch 720x720 pixels screen; a dual-core Qualcomm Snapdragon S4 processor (MSM8960) clocked at 1.5GHz, 2GB RAM, 16GB internal storage, a microSD card slot and a 2,515mAh battery. It uses a nano-SIM.

This means the phone runs dated hardware, which was considered top of the line way back in late 2012 and early 2013.
On the back, it has an 8-megapixel camera, while on the front it has a 2-megapixel camera.


It runs on BlackBerry OS 10, but also has support for Android apps through the Amazon app store.
Over the past year, BlackBerry has consolidated its product portfolio focussing on fewer devices and its enterprise services. Its stock has started to rebound, but that has been more on the basis of its enterprise solutions than hardware.

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