That's not to say that you'll only be able to get an Apple Watch at an Apple Store, of course. You can also just have Apple ship the smartwatch to you, if you prefer.
Not only is Apple likely using online reservations to control inventory—and give potential customers a more reasonable expectation of when they might get a new smartwatch—but it's also being a bit more hands on about the entire purchasing process in general. Apple likely wants to make sure that potential purchasers know all the options for which specific watch they might want and, just as important, which band and style they might want. It's a product that requires a bit more hands-on treatment than, say, grabbing a box off the wall and checking out.
Though the Apple Watch might present a somewhat-familiar experience for those used to smartphones, it's also likely going to require a bit more explaining for those unaccustomed to wearables. Hence Apple's interest in making the Apple Watch a more personalized shopping experiences.
Even if you luck out with a walk-in "reservation" for a fitting, you won't be able to walk away with the specific watch you're looking to purchase. You'll still have to place an order online and have it either shipped to you or shipped to an Apple Store, where you'll be able to pick it up yourself.
Not only is Apple likely using online reservations to control inventory—and give potential customers a more reasonable expectation of when they might get a new smartwatch—but it's also being a bit more hands on about the entire purchasing process in general. Apple likely wants to make sure that potential purchasers know all the options for which specific watch they might want and, just as important, which band and style they might want. It's a product that requires a bit more hands-on treatment than, say, grabbing a box off the wall and checking out.
Though the Apple Watch might present a somewhat-familiar experience for those used to smartphones, it's also likely going to require a bit more explaining for those unaccustomed to wearables. Hence Apple's interest in making the Apple Watch a more personalized shopping experiences.
Even if you luck out with a walk-in "reservation" for a fitting, you won't be able to walk away with the specific watch you're looking to purchase. You'll still have to place an order online and have it either shipped to you or shipped to an Apple Store, where you'll be able to pick it up yourself.
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