TV is quickly becoming king of the Internet, thanks in part to Apple (NASDAQ:AAPL), Amazon.com (NASDAQ:AMZN) and Google (NASDAQ:GOOGL).
By the end of the year, more than 113 million U.S. consumers, or 35% of the entire population and 45% of total U.S. Internet users, will access the Internet through a Web-enabled TV, says a report from market tracker eMarketer.
And the numbers only escalate from there.
In four years, more than 191 million consumers, or 71.4% of the U.S. population and nearly 60% of all Internet users, will access the Internet through a TV screen.
EMarketer says climbing sales of set-top boxes including Apple TV, Google Chromecast and Amazon Fire TV that bring the Internet to TVs are helping to spur the increase. Other factors include sharp declines in smart TV prices and the expanding amount of streaming content available online from providers including Amazon and Netflix ().
Stocks for Apple and Google fell a fraction on Friday while Amazon rose by a fraction on the stock market today.
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