Thursday, 12 June 2014

Brightest World Cup ever! Tournament filmed in full 4K ultra high definition

 FIFA World Cup 4K The World Cup will be broadcast in 4K for the first time [ FIFA]

The World Cup kicks-off tonight in São Paulo as hosts Brazil take on Croatia.

And for the first time in the competition's history matches will be filmed in ultra high resolution 4K.

This new format produces an image four times the resolution of the standard HD, which most UK homes currently enjoy.

With pin-sharp image and eye-watering colour, the quality of 4K is so good it’s hard to explain the viewing experience until you’ve witnessed it.

Sony and FIFA will be filming three matches in this stunning format including the final on July 13.

SONY 4K4K cameras will be set up at three matches including the World Cup Final on July 13th [SONY]

Sadly, these games won’t be broadcast live but 4K TV owners will be able to view the footage after the tournament.

FIFA is producing an exclusive 4K film during the World Cup, which will include footage from both on and off the pitch.

The BBC will be streaming the matches in 4K but only as a test to a small number of TVs at BBC offices here in the UK.

But if these tests go well, it could lead the way for the advanced technology be used in the future.

 SONY 4K 4K TVs like Sony's new X9 offer an image four times the resolution [SONY ]

4K TVs are still relatively expensive with the cheapest set costing around £2,000.

Content is also limited but with events like the World Cup being broadcast in the new format don’t expect it to be long before prices drop and the number of 4K programmes increase.

Online movie service Netflix, has already started streaming content in 4K and Sky are also testing the technology.

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