Now TV streaming comes to PlayStation 4

Sky's content-streaming service has been launched on Sony's latest console, with a version for Microsoft's competing Xbox One 'just weeks away'

Sky’s Now TV content-streaming service has launched on Sony’s latest video games console, the PlayStation 4. The service has already been available on the PlayStation 3 since May 2013 and Xbox 360 since August 2012.
The Sky-owned internet streaming television service offers a range of sports, films and entertainment.
This announcement will please the millions who have bought Sony's latest console since its release in November of 2013. The contract-free ‘pay as you stream’ service has taken the online streaming market by storm since its release in July 2012. But it has caused friction with competitors such as Netflix and LoveFilm as, while NOW TV may not compare on price (costing considerably more), it has proved itself as a real threat, launching with just Sky Movies.
Gidion Katz, director of Now TV, said: “We’re excited to be able to unveil yet another fantastic way to watch Now TV – offering the huge number of PS4 customers in the UK a contract-free and flexible way of watching great pay TV content on their television.”
Fergal Gara, vice president and managing director for Sony Computer Entertainment UK, said: “PlayStation 4 has been a great success since we launched just over seven months ago, proving that the world’s most powerful console is also the best place to play. With the addition of the brilliant Now TV to the PlayStation entertainment proposition, PS4 keeps getting better.”