Saturday, 21 June 2014

Will Amazon make Apple offer free unlimited storage?

Amazon's Fire smartphone could benefit iPhone users if it gets Apple to stop prodding customers to buy cloud storage plans for their smartphone photos.
When Amazon (NASDAQ:AMZN) CEO Jeff Bezos announced the company's first phone at a media event on Wednesday, he touted that the Fire handset would offer unlimited free storage of photos in the Internet cloud. Anyone with an Apple (NASDAQ:AAPL) iPhone who is frequently prompted that he or she doesn't have enough online storage to back up their phone to iCloud knows that this is a major plus for the Amazon handset.
Amazon is leveraging its Internet assets to provide free, unlimited cloud storage of photos taken with Fire. The photos are automatically backed up wirelessly and available across Amazon devices and Cloud Drive apps, the company said. Amazon Fire ships on July 25.
Apple iPad and iPhone running iOS 8.
Apple iPad and iPhone running iOS 8. View Enlarged Image
By contrast, Apple gives you 5 gigabytes of free storage when you sign up for iCloud. Currently, you can buy 10 GB for $20 a year, 20 GB for $40 a year and 50 GB for $100 a year.
Apple plans to cut prices for photo storage this fall, Macworld reported this month. The iCloud service still will come with 5 GB of free storage, but 20 GB will cost $1 a month ($12 a year) and 200 GB will cost $4 a month ($48 a year), Macworld said.
But who wants to hassle with buying extra storage when Amazon offers unlimited cloud photo storage for free?
Apple has been stingy with cloud storage, PC Magazine noted recently. Competing cloud services offer more storage: Google (NASDAQ:GOOGL) starts with 15 gigabytes of free storage, Box offers users 10 GB and Microsoft's (NASDAQ:MSFT) OneDrive offers 7 GB.
Free is a compelling sales pitch to consumers. In May 2013, Yahoo (NASDAQ:YHOO) upped its Flickr photo service to 1 terabyte of free storage to compete better with Facebook (NASDAQ:FB) and Google.
Web services used to charge consumers for email storage until Google's Gmail changed the game in 2007. Gmail significantly increased the webmail standard for free storage by offering 1 gigabyte per user when competitors such as Microsoft's Hotmail offered 2 to 4 megabytes at the time.
Photo storage in the cloud could be the next battleground


Read More At Investor's Business Daily: http://news.investors.com/technology-click/062014-705731-amzn-fire-trumps-aapl-iphone-in-free-unlimited-photo-storage.htm#ixzz35Gv7ruB0
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