So far Apple has been the only smartwatch maker to think deeply about its devices as fashion accessories. That changes now. With the second generation collection of Moto 360 smartwatches, Motorola is doubling down on design while claiming that it has drastically improved on the technical side, as well.
The new Moto 360 isn't a single watch with a few small variations, as the first edition was. The
\men's watches come in silver, black, and gold; the women's watch swaps black for rose gold. There are multiple bezel options (knurled, chamfered, etched) and the colour doesn't have to be the same as the main body of the watch, either. Take leather and metal straps into account and you can get hundreds of possible combinations, in line with the Moto X and Moto G smartphones.
The watches have a premium look that comes with a premium price tag: from $299. By comparison, the 2014 Moto 360 currently starts at $149. Since Android Wear now works with the iPhone, Motorola seems to be positioning this smartwatch in direct opposition to the Apple Watch. Doubling the price now puts the Moto 360 in the same bracket as the Apple Watch Sport and still well below the tariff for the standard Apple Watch.
The new Moto 360 isn't a single watch with a few small variations, as the first edition was. The
\men's watches come in silver, black, and gold; the women's watch swaps black for rose gold. There are multiple bezel options (knurled, chamfered, etched) and the colour doesn't have to be the same as the main body of the watch, either. Take leather and metal straps into account and you can get hundreds of possible combinations, in line with the Moto X and Moto G smartphones.
The watches have a premium look that comes with a premium price tag: from $299. By comparison, the 2014 Moto 360 currently starts at $149. Since Android Wear now works with the iPhone, Motorola seems to be positioning this smartwatch in direct opposition to the Apple Watch. Doubling the price now puts the Moto 360 in the same bracket as the Apple Watch Sport and still well below the tariff for the standard Apple Watch.
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