Always one of the first to introduce new technology in the Philippine and global markets, LG holds the triple crown in “world’s first” TV technology—the LG 84-inch Ultra HD TV, the LG 55-inch organic light emitting diode (OLED) TV, and the 60-inch Curved OLED TV, an innovation which heralds a new paradigm of bringing immersive Imax experience in the comfort of the viewer’s home.
This year, the consumer electronics giant set new standards for all-around excellence with its stellar collection, which includes both premium and affordable models in screen sizes from 49 inches to 105 inches, all promising to deliver the ultimate TV experience with LG’s most advanced resolution.
“Each LG Ultra HD TV offers exceptional picture quality with images so rich in detail and color they could easily be mistaken for the real thing,” LG Philippines Vice President for Home Entertainment Division Hoony Bae said.
Futuristic resolution and design
CASE in point is the LG 65UB980T, a 65-inch Ultra HD with Cinema 3D that gives its viewers the perfect cinema experience right in their own homes. Offering a native panel resolution of 3840x2160 pixels, it boasts of a sophisticated upscaling technology that converts standard definition, HD or full HD content into crisp, near Ultra HD quality—a visual knockout.
With the enhanced Super Resolution Algorithm, LG’s True 4K Engine Pro virtually eliminates almost all visual errors, ensuring a truly enjoyable viewing experience. The True 4K Engine Pro also supports 4K Motion Estimation Motion Compensation, which guarantees the most flawless 4K Ultra HD images and minimal motion blur.
Moreover, not only does it produces captivating images close to their real-life counterparts, even worthy of being placed even as museum displays, the LG Ultra HD TV is a work of art in itself with its sleek exterior reminiscent of LG’s classy design aesthetic across all its products. Unlike bulky TVs out in the market, LG Ultra HD TV is sure to enhance the viewing experience with its sleek design.
LG 65UB980T can also display Ultra HD content from nearly any input source. Aside from two USB ports of 2.0 and 3.0, it also has three HDMI ports, including Mobile High-Definition Link, which lets users connect a smartphone or tablet with an optional MHL cable. Other ports include an audio/visual inputs, a headphone jack, an optical digital audio output, a LAN port, and a cable/antenna jack.
It comes with a compact Magic Remote, which serves as an on-screen cursor and makes browsing through the TV’s handful of features easier.
3D right in the comfort of home
LIKE the rest of LG’s 2014 lineup of Ultra HD TV, LG 65UB980T showcased a stunner performance by giving a new lease of life to 3D, creating a more immersive 3D viewing home entertainment experience.
With four times the pixel density of full HD TVs, LG 65UB980T provides an unmatched level of visual precision. It boasts of having more pixels and vivid details, resulting to more realism both in 2D and 3D and clearly setting apart Ultra HD from Full HD.
LG 65UB980T offers 4K 3D+, giving the viewers a whole new experience with the most captivating 3D image quality available. LG’s 4K 3D uses Film Patterned Retarder (FPR) technology to render convincing 3D images with virtually no flicker or crosstalk.
It is also equipped with a highly effective 3D conversion engine for those times when 2D just isn’t enough. With the four lightweight and battery-free 3D glasses the package comes with, turn any show—local or cable—into an astonishing 3D experience. LG 65UB980T sports a massive 3840x2160 resolution In-Plane Switching 4K Displays that reproduce exceptionally accurate and vivid colors and ensures a consistently excellent picture from nearly any vantage point.
Likewise, it boasts the deep, rich audio of the Ultra Surround sound system developed in collaboration with high-end audio products maker, Harman Kardon. A forward-facing, multichannel speaker configuration that reproduces sound with astounding clarity and precision, Ultra Surround significantly increases the viewer’s sense of immersion to match the excellent display.
Stunner smart features
WHILE it seems that LG 65UB980T cannot get any grander, its superior features prove otherwise. It has a simple and intuitive webOS Smart TV platform, an integral part of LG’s Smart TV. Its ease of use makes searching and viewing content, connecting with other devices and the initial TV setup process incredibly smooth and seamless, bringing back the simplicity of controlling your TV.
LG 65UB980T comes with Time Machine II—another innovation from LG—which allows users to not miss their favorite local or cable TV shows by recording them. By simply setting the schedule of the show, LG 65UB980T will automatically record the show without having to be there to turn it on.
It also has a built-in Wi-Fi feature that lets users browse the web or stream online without difficulty. This allows access to the LG Store, which is a one-stop location for entertainment applications.
Moreover, it supports LG’s SmartShare function, which allows transfer of data between digital devices and the TV. It also has a 4-gigabyte internal memory and a capability of up to 2 terabyte external memory. It also employs a built-in 8-megapixel camera.
There is no questioning that LG 65UB980T is one of LG’s best-performers, and the Philippine market is yet to experience it as LG 65UB980T becomes commercially available in the second half of the year. It has phenomenal performance and functions that even the most meticulous gamers will appreciate. With a suggested retail price of P249,990, not only is it reasonable and expected—each one of its 8.3 million pixels is simply worth it.
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