At this point you might have already committed to moving forward with Google Adsense but even so I wanted to share some candid thoughts on why I have chosen to use it for not only this blog when I first started advertising but on many other blogs as well.
I’ll admit that I haven’t always been a super-fan of Adsense and on some blogs it just doesn’t “fit” well with the content focus and/or the community – but there’s always a possibility of executing well with it if done wisely and strategically.
It’s definitely not the financial “ringer” and obviously not the only monetization strategy that works but there are some amazing benefits of not just from fattening your wallet but it can also help you learn more about your blog, how it interacts with search and SEO, and how better to serve your visitors and readers with strategically placed content and call-outs. Heck, there’s a lot that you can learn just through the research required to do well with Adsense!
But naturally the most important (and powerful) reason for using Google Adsense is that if you do well then it can provide you a significant financial channel from your blog and some people make tens of thousands from it every single month. Now wouldn’t that be nice?
Without further ado, here’s my Top 10 list that might just sway you if you’re sitting on the fence:
Quick Start – It’s incredibly easy to get started with Google Adsense and if you’ve registered and joined other advertising networks you know that some of them can be incredibly arduous and long-winded as well as hard to get in (some require a personal phone call!).
Very Few Restrictions - Many other advertising programs require some levels of site traffic and/or earning potential to make it into the program as well as having certain caps and/or limitations/requirements on the sites that you use. With Adsense you have very few restrictions and that’s a good thing.
Customization and Options - You can easily customize the look and the feel of your advertisements to make sure that it fits nicely with your blog and website. It’s surprising that many other ad networks don’t even have that level of customization! In addition, the amount of options for types of advertisements, sizes, and placements are great too.
Robust Reporting - The reporting is pretty much second-to-none with advanced reports, specials templates, and other such features that give you the ability to optimize to your heart’s content.
Optimization Tools - You get great reporting but it’s not just for looks – they give you all the tools that you need to maximize your earning potential (and trust me you’ll need them).
Incredible Network - The number of advertisers that are available is also top-notch and you can’t really find an equal when it comes to the number of available advertisers to fill the spots that you create.
Contextual Targeting - When Google Adsense says that there advertisements are contextual they really do mean it. Most other advertising networks say that they can target but their algorithms and software aren’t even close to being as good. This also works well with the large network too.
Great Payouts - Of course you need to make sure that you optimize and execute on strategy but the payouts and financial earnings are actually quite good and you can start earning from the first day you put some ads on your blog. Few other networks can promise near-instant returns on your time commitment.
Global Monetization - This works in tandem with the last point but you can truly monetize global traffic instead of just domestic. If you’re blog gets global traffic (which many of them will) then you’ll want to make sure you’re working with a network and system that can provide global monetization, and Google Adsense does.
Doesn’t Require a PH.D. - Finally, most people can not just start easily but start making money without having to know much about anything! I like the idea that the bar is lowered and that bloggers from all shapes and sizes (and education levels) can make it, but you’ll need to educate yourself to beyond just the basics to do as well as you’d like to!
There are definitely more than just 10 reasons I enjoy Google Adsense but that should help you get a better feel for where I sit!
I’ll admit that I haven’t always been a super-fan of Adsense and on some blogs it just doesn’t “fit” well with the content focus and/or the community – but there’s always a possibility of executing well with it if done wisely and strategically.
It’s definitely not the financial “ringer” and obviously not the only monetization strategy that works but there are some amazing benefits of not just from fattening your wallet but it can also help you learn more about your blog, how it interacts with search and SEO, and how better to serve your visitors and readers with strategically placed content and call-outs. Heck, there’s a lot that you can learn just through the research required to do well with Adsense!
But naturally the most important (and powerful) reason for using Google Adsense is that if you do well then it can provide you a significant financial channel from your blog and some people make tens of thousands from it every single month. Now wouldn’t that be nice?
Without further ado, here’s my Top 10 list that might just sway you if you’re sitting on the fence:
Quick Start – It’s incredibly easy to get started with Google Adsense and if you’ve registered and joined other advertising networks you know that some of them can be incredibly arduous and long-winded as well as hard to get in (some require a personal phone call!).
Very Few Restrictions - Many other advertising programs require some levels of site traffic and/or earning potential to make it into the program as well as having certain caps and/or limitations/requirements on the sites that you use. With Adsense you have very few restrictions and that’s a good thing.
Customization and Options - You can easily customize the look and the feel of your advertisements to make sure that it fits nicely with your blog and website. It’s surprising that many other ad networks don’t even have that level of customization! In addition, the amount of options for types of advertisements, sizes, and placements are great too.
Robust Reporting - The reporting is pretty much second-to-none with advanced reports, specials templates, and other such features that give you the ability to optimize to your heart’s content.
Optimization Tools - You get great reporting but it’s not just for looks – they give you all the tools that you need to maximize your earning potential (and trust me you’ll need them).
Incredible Network - The number of advertisers that are available is also top-notch and you can’t really find an equal when it comes to the number of available advertisers to fill the spots that you create.
Contextual Targeting - When Google Adsense says that there advertisements are contextual they really do mean it. Most other advertising networks say that they can target but their algorithms and software aren’t even close to being as good. This also works well with the large network too.
Great Payouts - Of course you need to make sure that you optimize and execute on strategy but the payouts and financial earnings are actually quite good and you can start earning from the first day you put some ads on your blog. Few other networks can promise near-instant returns on your time commitment.
Global Monetization - This works in tandem with the last point but you can truly monetize global traffic instead of just domestic. If you’re blog gets global traffic (which many of them will) then you’ll want to make sure you’re working with a network and system that can provide global monetization, and Google Adsense does.
Doesn’t Require a PH.D. - Finally, most people can not just start easily but start making money without having to know much about anything! I like the idea that the bar is lowered and that bloggers from all shapes and sizes (and education levels) can make it, but you’ll need to educate yourself to beyond just the basics to do as well as you’d like to!
There are definitely more than just 10 reasons I enjoy Google Adsense but that should help you get a better feel for where I sit!
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