Showing posts with label 4K is dead tech walking. Show all posts
Showing posts with label 4K is dead tech walking. Show all posts

Monday, 18 August 2014

4K is dead tech walking, according to this survey

Some have hailed it as the next big thing in gaming, but a now a survey has warned that super high-res 4K displays are doomed to the scrap heap.


The Diffusion Group has found that only 6% of broadband homes are “moderately” or “highly likely” to a buy a 4K TV, and a whopping 83% of consumers don’t even know the term Ultra HD.

Even if customers are aware of 4K’s existence, the price of sets is proving prohibitive. The survey found that even a relatively cheap set costing $999 was only a definite purchase for 3.4% of respondents. A higher priced set at $1999 dropped the figure to 1.9%.

There is also the issue that to stream 4K content requires fast internet connections that simply aren’t available in most homes.

4K games haven’t much of a dent in the games MARKET just yet, although they have made more headway for PC gaming, where a 4K-capable monitor is cheaper than a TV. Still, on this evidence, we might be waiting while before 4K becomes the standard display for video games.