Saturday, 29 July 2017

Sony launches Bravia OLED A1 flagship television series in India

Sony India announced premium flagship line-up of Bravia OLED A1 television series today. With the launch of these premium televisions, Sony is aiming at redefining the future of home entertainment, as the company claims. The A1 series of televisions comes paired with 4K clarity with brightness, colour and detail of High Dynamic Range (HDR) and is coupled with unique image processor and display device technologies to deliver optimal brightness levels, and stunning visual experience.

Sony has launched two variants of the A1 OLED series -- KD-65A1, which is a 65-inch television set, while the KD-55A1 is 55-inch version. The KD-65A1 is available at Rs 4,64,900, while the 55-inch version is priced at Rs 3,64,900. The televisions will be available for pre-booking starting August 1. On pre-booking Sony OLED TV between August 1 to 15 from select dealers, "customer will be entitled to get a PlayStation 4" confirms Sony.

The A1 series boasts of a unique sound technology with Acoustic Woofers, and is the world's first large screen TV producing powerful sound from the screen itself. "The indigenous innovation consists of subwoofers and actuators creating an immersive sound experience. These televisions are designed with focus on the lifestyle TV concept and can light up the aesthetics of one's home," says Sony India.

The A1 series of TVs come with a new Acoustic Surface Technology which can emanate sound directly from the screen itself developed by Sony itself. Further, an integrated subwoofer behind the TV provides deep, powerful bass for all movie experiences, claims the company. Bravia OLED A1 television series further comes with two innovative actuators behind the TV vibrate the screen to create great quality sound. "This allows a perfect unification of picture and sound unattainable by conventional TVs." "The introduction of the new Sony OLED defines the next leap towards modernising the TV viewing experience. The A1 series of televisions offer unmatched visual and aural experience regardless of viewing position," says the company.


Sony's A1 OLED series further comes with the Acoustic Surface Technology and conventional speakers that is located all around the TV. The televisions further come with the concept of One Slate concept. "It aims to eliminate every extraneous element from the TV design, allowing users to immerse themselves more fully in the viewing experience. One Slate mold has the OLED display technology incorporating all the different functions within the screen itself thereby eliminating the need for distinct elements like speakers, a bezel, or a stand."

The new A1 series will additionally support Dolby Vision, the HDR format from Dolby Laboratories, which when paired with Sony's unique technologies further enriches the visual experience. "Sony continues to bring excitement to customers through the enrichment of visual expression by incorporating a powerful mix of display device technologies with its own image processing technology."

No comments:

Post a Comment